International Brand Packaging Awards
The results of the International Brand Packaging Awards Show were revealed in the November 1996 issue of “Graphic Design:USA”. A distinguished panel of judges representing global marketers reviewed the entries submitted from around the globe. Tom Fowler, Inc. is pleased to have been selected as one of the winners in this prestigious show. The piece selected was for Vaseline Intensive Care Moisturizing Body Wash Starter Kit, a Chesebrough-Pond’s USA Co. product. The piece is a windowed carton that contains the new Body Wash product as well as a free Lather Puff. The graphics incorporated the water droplet background panel from the original Body Wash container, as well as a new bold vertical wavy panel that identified the product, and a white tile background to tie it all together. The overall impression of the package is clean, moisturizing, and refreshing.