We Have Our Sights on the Intranet
Tom Fowler Inc. was chosen by Hewitt Associates, Rowayton, CT, to create the graphic standards and the overall “look” and “feel” of the DuPont Human Resources Intranet site. Through the liberal use of white space, we tried to create a sense of simplicity and approachability. Though a grid system is employed, the typographic and pictorial elements are allowed to “float”, giving the pages energy and breaking up the copy into less intimidating “chunks”. Large headlines are used to give the communications a publication like feel while also aiding the visual dynamics of the pages. Colorful and highly saturated photos with vignetted edges were chosen to convey a contemporary feel. Overall, the look is one of dynamic simplicity, brightness, and a sense of being “easy to use”.