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New! ¡Nuevo!

Media0242

New! ¡Nuevo!

With more attention being paid to the bilingual demographic in the USA, Prestone®, a division of Honeywell Consumer Products, Danbury, CT, asked Tom Fowler, Inc. to redesign its popular “Bug Wash” Windshield Cleaner to fit the needs of this increasing market. By dimensionalizing the product name and highlighting the improved patented formula, an eye catching result was achieved for both English and Spanish speaking customers. The product will be available in stores this spring.