We’re off to the races… Drag races that is!
Tom Fowler, Inc. recently completed designing the new brand image for FRAM®’s Top Fuel Dragster. FRAM is a division of Honeywell Consumer Products, Danbury, CT.
Starting with the FRAM RACING logo, the project expanded to include the driver’s and pit crew uniforms, promotional print pieces, traveling “Performance Tour” 18-wheeler and product display kiosks.
Look for the FRAM® NHRA Dragster on ESPN2. With a top speed of 319 mph, you’d better not blink!