E is for Enrollment
Tom Fowler, Inc. has completed the design of the new Employee Benefits Campaign launch materials for Toys “R”Us, Paramus, NJ. The overall direction is one of simplicity, fun and ease of use conveyed by the “e is for enrollment” theme, using lower case headings, bright primary and secondary colors and a playful but simple layout style.
The kick-off communication is a 4-leaf fold out that features a bare Mr. Potato Head® that assembles as you open each leaf of the brochure. The brochure is sent to employees homes in a translucent envelope covered with the Toys “R”Us “Stars” that makes for a fun and intriguing mailer. For HR managers, there is a “Meeting In A Box” kit that contains Posters, Role Playing Flash Cards, an Audio CD and a Workbook. Employees receive a 48-page plus cover Enrollment Guide that explains to them the plan details and the new enrollment process brought about by the benefits administration outsourcing.