Top Off with New! Ready to Use Prestone Quick Fill™
Prestone Products Corporation, Danbury, CT, selected Tom Fowler, Inc. to design their new premixed Antifreeze solution – Quick Fill™.
The challenge posed to Tom Fowler, Inc. was a brand extension, reminiscent of the original Prestone concentrated formula, but one that clearly differentiated itself on shelf as a new premixed formula, with a different use occasion.
Using bright, high impact graphics connoting speed and ease of use, Tom Fowler, Inc. created the product name’s logo and illustration for a clearly unique package. The gold bottle helps further separate the formulas.
Now filling your antifreeze tank is as easy as adding washer fluid! Prestone Quick Fill™ is premixed Antifreeze solution that makes caring for your cooling system faster and easier than ever before.