A New Spark!!
Danbury CT – Autolite®, a division of Honeywell Consumer Products, came to Tom Fowler, Inc. to redesign their top selling spark plugs.
Usually sold in a carton of four, and often stored behind the counter in automotive stores, the spark plugs were coming into consumer’s reach in Wal*Mart. The reduced size of the packs had to work very hard in communicating brand, clear sub-branding, and trilingual attributes on a two pack blister, in a noisy environment.
The resulting designs clearly communicate a good, better, best relationship, while establishing consistent family branding. Autolite blister packs will launch early 2003.