Big Bang for Small Spark!
Danbury CT – Pleased with the increased branding and shelf presence of the two-pack blister design, Honeywell Consumer Products asked Tom Fowler, Inc. to design the new single pack blister for small engine plugs.
The small real estate of the card had to make a big statement on shelf.
The non-automotive plugs were for specific uses: lawncare, sports vehicles, and small motorized engines, and this needed to be communicated quickly.
Using bright category appropriate colors and 4-color photography to distinguish the products from each other, resulted in an easy to understand peg-hooked display. Maintaining the established branding style from the two pack blister cards helped to unify the Autolite® “plug” line look.