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“Do you drive tough?”

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“Do you drive tough?”

Danbury, CT – Tom Fowler, Inc., was pleased to be selected by Honeywell Consumer Products, to design the relaunch packaging for FRAM® Tough Guard® oil filters, to help increase market share, and to help distinguish it as a “better” filter in FRAM’s good/better/best product offering.
The bold face panel, clear product name/logo creates an impactful package on shelf, that engages and then educates the consumer by directing him to a quick quiz on the package side panel, asking the question “Do you drive tough?”
The quiz defines what your vehicle considers extreme conditions found in EVERY DAY driving. If you answer “yes” to any of the questions, your vehicle could benefit from the added filtration/protection of FRAM® TOUGH GUARD® oil filters.
The quiz result hopes to increase market share, by attracting drivers of automobiles who might not have considered their driving as “tough” in the past, as well as maintaining its current consumers who drive SUVs and Light Trucks.
The package is being produced in a trilingual format.