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Driving the Competition

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Driving the Competition

Danbury, CT – Tom Fowler, Inc. was pleased to be selected by Honeywell Consumer Products, to redesign their packaging for the line of 5 Power Steering Fluids and Automatic Transmission Fluid products.
The contemporary graphic shift and introduction of photography enhances the commodity product, keeping it relevant and up-to-date.
Prestone’s core values of quality, reliability and innovation are reinforced by the addition of the trademarked “color bar” that appears on all of Prestone’s flagship products along with its reputable yellow color.
With so many new products entering the automotive aftermarket, a strong brand reminder promises a quality product, that the consumer can feel secure in purchasing.