Axe Shower Gels Swim Out of Wal-Mart!
Greenwich, CT – Unilever HPC NA selected Tom Fowler, Inc. to design the latest Axe Special Edition Back to School Pack for Wal-Mart that included one “Touch” Shower Gel, one new “Unlimited” Shower Gel and a devilish rubber duckie.
The package has a custom die cut window to clearly show the consumer the products inside. A large Axe logo in the top left surrounded by a rich Axe black background provides the strong branding needed for the busy Wal-Mart environment. The variant colors of red and orange provide the needed spark of color with a silver “Special Edition Pack” band holding it all together.
The package has literally swam off the shelves at Wal-Mart – an astonishing 25% sold through the first week!! So if you would like one, we advise you to run to the nearest Wal-Mart before they are all gone.