Want Ca$h for Ga$?
Danbury, CT – Honeywell Consumer Products Group selected Tom Fowler, Inc. to design their national Prestone Antifreeze campaign for the 2005-2006 season this month with a timely offer – Get Ca$h for Ga$!
The first step in the design process for this full scale promotion was to develop the Ca$h for Ga$ logo which combines the Prestone logo, a unique, easy-to-read type treatment for the promotion name and a gas pump visual, superimposed over an eye catching red/green linear background. Applied across all elements of this campaign – including the pack promotionalstickers (there will be 6,000,000 of them nationwide!), at shelf rebate pads mounted to “shelf talkers”, in-store window clings, the $5.00 gas card and sales support materials – this campaign is fully loaded with maximum shelf impact and a cohesive look for both sales and consumer materials.
With the soaring price of gasoline, what better reward for protecting your engine metals? This campaign can be seen in automotive supply stores nationwide starting in August 2005.