New Look for Vaseline
Greenwich, CT – Unilever HPC NA selected Tom Fowler, Inc. to design a series of in-store POP displays and promotional packaging for their Vaseline Intensive Care Lotion products. Taking visual cues from the updated packaging to reinforce the new look, the graphics are a clean clear communication of the product benefits with strong Vaseline Intensive Care branding.
The in-store POP displays included counter displays, floorstand displays, and shelf trays, and can be found in stores nationwide. The promotional packaging was created for a series of special twin and triple packs available in selected stores.