It’s Up, and It’s Good!
Danbury, CT— For the second successful year in a row, Honeywell Consumer Products selected Tom Fowler, Inc. to create their cross-promotion point of purchase materials for the Prestone®/FRAM®/Athlon® Sports Pro Football Annual giveaway!
Tom Fowler, Inc. designed two versions (store specific) of this year’s national campaign with bright blue shelf talkers with attached offer/rebate pads that will be positioned in front of FRAM’s bright orange branded products and Prestone’s famous yellow jugs.
One shows the friendly clashing of helmets playing “together” to win the sports annual, while the positive image of a football referee signaling “goal” or “score” eludes to the Free Pro Football Annual the customer “wins” when they purchase the participating Honeywell CPG products. In automotive chain stores now.