Global Gold Found in Automotive
Norfield, IL— The Twelfth Annual Automotive Aftermarket Global Design Awards has honored Tom Fowler, Inc. with 2 Gold Awards. Both Gold Awards were for promotional programs designed for Honeywell Consumer Products, including:
FRAM® Tough Guard® Oil and Air Filter Promotion included a shelf talker with a dynamic die cut and a tear off pad. Strong, tough looking typography combined with FRAM orange background provided the impactful message to the consumer while clearly branded as a FRAM promotion.
Prestone® Antifreeze/Coolant campaign for the 2005-2006 season – Get Ca$h for Ga$! which included the design of the Ca$h for Ga$ logo, on-pack promotional stickers, at shelf rebate pads mounted to shelf talkers, in-store window clings, floor graphics, the $5.00 gas card and sales support materials. This fully integrated program provided a consistent message across all elements.