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Perfect for on-the-go!

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Perfect for on-the-go!

Shelton, CT — Playtex® Diaper Genie™, is a trusted leader in diaper disposal with their easy-to-use, sanitary pail system that keeps baby’s nursery odor-free. But when you are on-the-go, what do you do?
Playtex Diaper Genie has answered that need with their convenient Portable Diaper Bag Dispenser and Refills.
Playtex partnered with TFI Envision, Inc. to create the packaging graphics for the dispenser and refill cartons. The new packaging quickly communicates to the consumer 3 things: 1) this is my trusted brand, 2) a visual of the product inside so it is clear what the consumer is getting, 3) product benefit and how many refills are inside. The side panel features show the product in use hanging from a stroller or diaper bag to reiterate the convenience.
Currently available in Target stores.