Big Ones™ gets a makeover
Shelton, CT — Energizer selected TFI Envision, Inc. to redesign their Wet Ones® Big Ones® packaging and shelf tray.
The problem: Consumers were not distinguishing Wet Ones Big Ones from regular Wet Ones, or understanding the product benefit of a bigger wipe.
The solution: TFI Envision reviewed all aspects of the problem, from the messaging to graphics, to come up with the following solutions to bring the product in line with the new
• revised the Big Ones logo to be more dynamic and increase visibility on shelf.
• developed a more compelling tagline – “Bigger Wipe. Bigger Swipe.”, which immediately communicates the product benefit.
• reorganized the information on the pack and shelf tray to reinforce the ‘extra thick, extra large’ message.
• updated the back of pack to clearly communicate the Big Ones benefits and further differentiate it from the regular Wet Ones.
• significantly upgraded the shelf tray graphics by maximizing the product benefit and utilizing all sides of the shelf tray to showcase the product name and benefit.
Launching in Target stores this spring, this product makes a perfect companion for any road trip, picnic, or just to have handy in the home or office.