Fresh Contemporary Look
Yorktown Heights, NY — This year, Guiding Eyes for the Blind was looking for a change in the way their Annual Report was going to look as well as changing the content. This years’ focus would be on how GEB listened and responded to the needs of their clients, and helped them achieve individual goals for independence and self satisfaction.
“The powerful stories of Guiding Eyes graduates are what motivate people to support our work. For this year’s annual report, we sought a fresh, contemporary look that would highlight these incredible accounts of embracing freedom. TFI Envision delivered an outstanding design, and we’re already hearing positive feedback from all of our stakeholders.” said Michelle Brier, Director of Marketing and Communications at Guiding Eyes for the Blind.
Each story is accompanied by a monotone editorial-type image that reflects the content of the story and a full color image of the GEB client with their guide dog. There is even a story about one of their dogs, Yuri, who has produced 31 guide dogs to date, and features a few of the GEB clients with their Yuri offspring guide dog. TFI Envision also highlighted some key findings from recent surveys.
If you would like a copy of this annual report or to learn more about Guiding Eyes for the Blind, go to www.guidingeyes.org.
“This is the fifth consecutive year that we have designed the Guiding Eyes for the Blind Annual Report. We were delighted to bring a fresh look to the annual this year. We meet the needs of our clients by providing designs uniquely suited to their specific projects by listening to them, asking questions and understanding their goals. The result for GEB is an annual report that perfectly matched what they had envisioned.”
Mary Ellen Butkus
TFI Envision, Inc.