Get Hooked on Hookless®
Lincolnshire, IL — Focus Kitchen Group, LLC selected TFI Envision, Inc. to refresh the identity and redesign the packaging for their line of Hookless® Shower Curtains.
The Problem: Take a very basic, functional style and rebrand it to appeal to a more aspirational target. Overcome any consumer confusion a about the unique, simple-to-use hookless shower curtain.
The Solution: TFI Envision developed a demonstrative logo treatment for Hookless®, where the two ‘o’s in the name create the product’s unique, patented ‘flex rings’ that install over a shower rod (without having to remove the rod or use additional shower hook attachments).
TFI Envision dramatically increased the product imagery on the package and used photography that showcased the product in an upscale environment. The bilingual package also had to clearly demonstrate how to install the curtain (for those unfamiliar with it’s ease) in addition to showing product features (snap in liners, window panels) and of course a curtain’s decorative design – to allow the consumer to quickly decide if Hookless is the right fit for their needs. Hookless shower curtains have become a huge time saver for hotel housekeeping staff as well as in your home.
For a quick demonstration, take a look at this 26 second video! http://www.youtube.com/watch?v=kuXVMW5LZqY
Available now at Bed Bath and Beyond, Lowes, and other fine stores.