Getting a handle on lunch
Lincolnshire, IL — Focus Housewares Group selected TFI Envision, Inc. to develop the branding and packaging for their new Amco Houseworks® product line – Lunch Buddies™ .
TFI Envision developed a colorful, animated identity for Lunch Buddies, to reflect the ease and portability of these products. Working within the Amco Houseworks packaging standards that TFI Envision developed earlier, this simple carded product takes a distinctly soft curve to help it stand out from the regimented traditional rectangular packaging that exists in the category. The fruit and veggies imagery provides a
delicious backdrop for these unique tools and brings extra ‘shelf pop’ for this product line.
Introduced at the recent Chicago International Home + Housewares Show, these products proved to be an instant hit. Colorful, fun and portable. This set of 6 lunchbox tools are
perfect for eating on the go — a must when you pack a lunch!
Focus Housewares Group, a division of Focus Products Group, LLC, is a leader in providing high quality culinary products for the gourmet to everyday cook and baker. Their well designed, high-performance products can be found in premium, national, and specialty retailers around the country.