‘Healthy candy’ is no longer a misnomer
Studies show that eating chocolate regularly can benefit heart health. However, the newest chocolate brands are focused on enhancing overall wellness as well as cardiovascular vitality.
Touting labels like “No GMO!” and “Nutrient-rich!,” they suggest that ‘healthy candy’ is no longer a misnomer. While these sweet treats aren’t as nutritious as, say, an apple, they’re certainly a lot more indulgent and, in some cases, just as farm fresh.
What happens when a kid’s parents limit his consumption of candy? He makes his own healthy version, that’s what. In a desire to “unjunk” sweets, 15-year-old Nicky Bronner teamed up with a renowned chef and his entrepreneur father to launch Unreal, a new brand of chocolate treats that mimic checkout line favorites like Reese’s and Snickers. But while the candy may look like convenience store classics, it uses fewer ingredients and no artificial add-ins. For instance, chocolate-covered candies are colored with beetroot and cabbage juice. Unlike artisan chocolate brands that focus on organic ingredients and small batches, Unreal isn’t targeting a niche marketplace-in fact, it’ll be available in 30,000+ stores come fall.