Spring into Summer
Englewood Cliffs, NJ — The Dove® team at Unilever again selected TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for the spring season. Celebrating spring with fresh scents, this bountiful display offers consumers a range of Dove ‘go fresh’ products including Body Washes, Beauty Bars and Haircare.
The ‘wave’ across the top of the pallet skirts visually bring you around the entire display, with a soft spring backdrop for the messaging and full color images of models that seem to ‘pop’ out. The key goal of the Masterbrand display is to get consumers to shop around the pallet and buy 1 additional
category of Dove product.
This 4 pallet POD configuration allows stores to utilize a single pallet as a stand alone or in a 2, 3 or 4 pallet POD configuration in Sam’s Club.
Sam’s Club opened their first store in 1983, and currently has more than 47 million Members who shop their stores and online.