Debts among friends turned into charitable donations
It only stands to reason that the easier it is to give to charity, the more donations will be made. There have already been a few different efforts to elicit donations via rounded-up credit card purchases or even unused subway fares, but recently UNICEF Germany came up with another tactic: an iPhone app that enables friends who owe each other small sums of money to pay off their debt through a charitable donation instead.
Developed by Plan.Net Group, UNICEF’s Repay for Good is an app for iPhone and iPad that aims to help those in need. Users begin by choosing a UNICEF project they’d like to help and then entering the amount they’re owed and by whom. An email or text message is then sent to that person with a gentle reminder about the debt; accompanying that note is a link enabling immediate payment via credit card or PayPal over a secure connection. With just a few clicks, the recipient can clear their debt while making a micro-donation to a worthy project. Of course, Repay for Good may focus on UNICEF projects, but it’s a model that could be applied to virtually any charitable objective anywhere in the world.