Dive into Dove®
Englewood Cliffs, NJ — TFI Envision, Inc. has consistently worked with the Visual Branding Team of Unilever for over 35 years in developing packaging and point of purchase materials for their incredible array of consumer products. Among the recently released projects was a series of seven promotional packages and shelf trays for the Dove® Body Wash product line.
The challenge was to create a cohesive look across seven different product choices, each with their own distinctive color and graphic, while clearly communicating the Dove brand.
A flow of color across the shelf in both the packaging and the tray provided a powerful shelf presence. The packaging itself allows consumers to see clearly that the pack contains three 24 oz body wash products. Each tray reinforces the product benefit message with the visual cue for each variant.
These products can be found in club stores in 7 varieties, including Shea Butter, Deep Moisture, Sensitive Skin, Revive, Cool Moisture, Burst, and Rebalance.