Evian’s Wi-Fi-Enabled Magnet
To promote its new online delivery service and website, www.evianchezvous.com (evian-at-home.com), Evian introduces Evian Smart Drop, an innovative Wi-Fi fridge magnet in the shape of a drop of water. In a fun and simple way the Evian Smart Drop allows users to order natural mineral water, for delivery to their doorstep, without even using a computer or phone. The idea is to simplify peoples lives by making it possible to order bottled water the moment they realize they’re running out, when they’re in front of their fridge. No more carrying of heavy bottles from the shop. Instead it’s delivered to the doorstep in a few simple clicks. The design, inspired by 1980s Gameboy devices, seeks to avoid looking too technologically complicated. The product is currently only available in Paris, but Evian hopes to offer the Smart Drop to the most faithful users of the evian-at-home.com service by 2013.