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Litter Genie™ thru the mail

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Litter Genie™ thru the mail

Shelton, CT — Next time you sort thru your mail, consider the following — according to the Direct Marketing Association (DMA), direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%.

TFI Envision, Inc. was recently selected by the Playtex Products, LLC to develop a direct mail postcard to introduce their new Litter Genie ™ cat litter disposal system to mass shoppers. The postcard introduces the product, provides the simple 1-2-3 instructions on how to use the product and a savings coupon.

“TFI Envision was a great partner for this project, creating a piece that was both visually appealing and informative with smart copy to educate and induce trial. I knew I could count on TFI Envision’s responsiveness and flexibility to deliver under a very tight deadline!” said David Greci, Assistant Brand Manager, Energizer Personal Care.