Tastes of another city without traveling there
Delivered-to-the-door subscription services are a popular way for consumers to try out a curated selection of products they might not otherwise have come across and now, GothamBox is sending out monthly packages of location-inspired foods, enabling those living elsewhere to enjoy the cuisine of a particular city.
As part of a monthly ritual to help her son feel at home after moving from the West to the East Coast, the mother of co-founder Jonathan Chim sent a parcel of food to remind him of his hometown. Based on this idea, the aim of GothamBox is to provide people who have moved away from a location to carry on enjoying its unique culinary treats, or for those who have never been to get a first taste. Subscribers to the service can sign up to receive a monthly parcel of assorted foods – from coffee and biscuits to ingredients for entire meals. GothamBox has teamed up with small brands from each location – currently New York and San Francisco – to offer a sample of products unavailable elsewhere. A subscription costs USD 20 per month and the company offers free shipping. What’s more, for each member who joins the service, GothamBox donates a meal to hunger relief charities operating in their city of choice.