Vaseline® Lotion “does good” with free samples
Englewood Cliffs, NJ — TFI Envision, Inc. was selected by Unilever to develop the graphics for their new Vaseline® lotion sampler unit and shelf tray. These sampling units offer a pre-measured sample of Vaseline’s next generation of lotions, as you put your hand under the dispenser. The graphics had to be clean and simple to quickly communicate the immediacy of the sampling offer and showcase the new packaging graphics to ensure ‘next purchase recognition’. These units are designed to fit within shelf trays.
Acording to Arbitron Inc., sampling offers a same-day sales lift, with more than one-third of consumers who try a sample buy the sampled product during the same shopping trip. Product sampling effectively acquires consumers who are not familiar with a product.