App shows who funded political TV ads
Throughout September, US citizens are set to be bombarded with pleas from parties seeking their vote, particularly from the Democratic and Republican main contenders, who are heavily funded by groups known as super political action committees (PACs).
Using the same audio fingerprinting technology that powers apps like Shazam, the Super PAC App lets TV viewers quickly uncover the source, sponsor, and agenda behind a given presidential campaign ad. The app recognizes commercials by their audio waves, pulling from a comprehensive database of ads sourced via Youtube. Once an ad is identified, viewers are connected to analysis culled from impartial fact-checking organizations such as FactCheck.org. The app reveals not only which party or Super PAC produced the commercial, but also the ad’s cost and accuracy. Users can then rate the ads themselves, deeming them “fair” or “fishy” based on their relative truthfulness (or lack thereof).