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Home in on political ads

Home in on political ads

The nonprofit, nonpartisan Sunlight Foundation aims to enhance governmental openness and transparency through the use of technology tools, digital resources, and the ever-expanding pool of accessible online data. In response to the recent rise of the Super PAC, and the subsequent increased volume of political ads, the NPO developed the Ad Hawk app to provide viewers with contextual ad information. Like the Super PAC App, Ad Hawk recognizes ads via audio recognition. Once an ad has been identified, the app pulls up relevant information about the organization that funded it, including mission statements, spending history, related media reports, and supplementary websites to encourage further research.