Winter Dove® Arrived at Sam’s
Norwalk, CT — The Dove® team at Unilever again selected TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for the winter season. Focusing on the harsh cold and drying effects of winter, Dove offers consumers a range of products including Dove Winter Care Body Washes, Beauty Bars as well as Haircare.
The ‘wave’ across the top of the pallet skirts visually bring you around the entire display, with a cool icy backdrop for the messaging and contrasting full color images of models and product that seem to ‘pop’ out. The key goal of this Masterbrand display is to get consumers to shop around the pallet and buy one additional category of Dove product.
This 4 pallet POD configuration allows stores to utilize a single pallet as a stand alone or in a 2, 3 or 4 pallet POD configuration in Sam’s Club. It is in stores now.
Sam’s Club®, a division of Wal-Mart Stores, Inc. (NYSE: WMT), is the nation’s eighth largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million members in clubs across the U.S., as well as in Brazil, China and Mexico.