Bottles Inspired by the iPhone
The iPhone prompted many people to dream big when it made its debut. Julie Corbett’s spark came from the paper pulp tray it arrived in. Not only was the material sturdy and biodegradable, the shape was elegant and the feel was natural.
She started to toy with the idea of a molded pulp shell that could snap around a plastic pouch to hold liquid. She got the idea from milk bags she used growing up in Montreal. Despite not having a design background, she quit her investment management job to form Oakland (Calif.)-based Ecologic Brands. Ecologic has made more than 2 million of Corbett’s eco.bottles for brands including Seventh Generation laundry detergent. The paper pulp can be recycled or composted and her bottles use 70 percent less plastic than regular ones.