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Prestone® 50/50 Antifreeze/ Coolant Goes Retro! (for a limited time)

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Prestone® 50/50 Antifreeze/ Coolant Goes Retro! (for a limited time)

Lake Forest, IL — Prestone Products Corporation selected TFI Envision, Inc. to develop their promotional, limited edition ‘retro’ Antifreeze/Coolant package and matching case as an exclusive offer to celebrate Walmart’s 50th Year Anniversary this November. The one time limited edition pallet and package label intends to impulse shoppers (who know the long standing history of the Prestone® brand) to pick up a gallon of their trusted Antifreeze/Coolant.


TFI Envision reviewed the historical packaging of the Prestone® brand car products (originally sold in steel containers) and selected the product package design that was on shelf 50 years ago as a starting point, to align most closely and authentically with Walmart’s anniversary, and updated the graphics for the Prestone® 50/50 Prediluted Extended Life product formulation with today’s claims and yesterday’s look. A “Historical Edition Limited Time” graphic was also added to the product packaging to explain to consumers why it looks so nostalgic!


Prestone launched it’s trusted formula in 1927, and for over 85 years has delivered premium antifreeze/coolant to help keep your vehicle running worry-free and has become the leading branded antifreeze. Watch your local Walmart circulars this month and visit your local Walmart to experience a little bit of yesteryear – and don’t forget to stock up, and winterize your vehicles! Visit www.prestone.com