TFI Envision helps Dove® Build Confidence and Self Esteem for Young Girls
Norwalk, CT — The Dove® team at Unilever again selected TFI Envision to create the graphics for a 4 pallet POD display for Sam’s Club for the Back to School season.
The Dove team challenged TFI Envision with creating a display that focused on the Dove mission to build self esteem among young girls while communicating the “Back to School” theme.
To meet that challenge, TFI Envision first created a school notebook background that communicates the “Back to School” theme in a subtle way so that the self esteem messaging would be the focus. Each side of the pallet features a different statistic about how young girls view themselves with a compelling image of different young girls and the product offering. A folded corner reveals the message “Your purchase supports our work to help build a girl’s self esteem.”
This Masterbrand display encourages consumers to shop around the pallet and brings consideration to buying one additional category of Dove product. Dove offers consumers a range of products including Dove Winter Care Body Washes, Beauty Bars as well as Haircare.
This 4 pallet POD was in Sam’s Club® in August and September 2012.