Dust Jacket-Envelopes Encourage Gifting to Charity
Mailbooks For Good is making it easier for readers to donate books to charity once they’ve read them, by including dust jackets that double as pre-paid, pre-addressed envelopes.
Conceived through a collaboration between creative agency BMF and The Footpath Library charity, the idea is a fairly simple one – dust jackets are redesigned to include flaps that, when flipped around, turn into sturdy packaging that can be wrapped around the book and sealed. The reverse is pre-addressed with the details of The Footpath Library and the postage is pre-paid, although the retail price is slightly higher than standard books. Once they’ve been sent, the charity distributes the books to homeless and poor people who don’t have easy access to literature.