The Ripple Effect
Yorktown Heights, NY — Guiding Eyes for the Blind selected TFI Envision, Inc. again to develop their 2012 Annual Report – “The Ripple Effect”.
The Ripple Effect refers to the countless lives that are transformed each year through Guiding Eyes for the Blind.
To carry the theme, TFI Envision incorporated a subtle ripple image throughout the annual. To bring more visual impact to the annual report, TFI Envision introduced larger photos that highlight specific individuals with stories that focus on the client goals for independence and self satisfaction.
There is a special section – “The Incredible Journey of Guiding Eyes Dog Adela”, which follows the path of Guiding Eyes dog Adela and her partner Matt Brown – who graduated in the summer of 2012 – from puppyhood to the fulfillment of her destiny as Matt’s devoted guide dog.
“When we are developing the design for the Guiding Eyes for the Blind Annual Report each year, we always keep in mind that the reader may be new to this organization so we make sure that the content is inviting and easy to read and their mission is revealed visually.” said Elizabeth P. Ball, President/Creative Director of TFI Envision, Inc.
GEB MISSION STATEMENT:
Guiding Eyes for the Blind is dedicated to enriching the lives of blind and visually impaired men and women by providing them with the freedom to travel safely, thereby assuring greater independence, dignity and new horizons of opportunity.
If you would like a copy of this annual report or to learn more about Guiding Eyes for the Blind, go to www.guidingeyes.org.