Test Drive Inspiration
Marketers have increasingly been experimenting with Oculus Rift to create immersive consumer experiences. Lexus is among the latest brands to take this approach, having developed a motion-controlled driving simulator using the Oculus Rift DK 2, which lets people virtually test drive its 2015 RC F Sports coupe. Curious auto show attendees can try out the Lexus RC F Rift, the components of which include the vehicle’s actual steering wheel, foot pedals, and the Oculus Rift viewer. The system lets would-be drivers navigate some of the world’s most famous racetracks, including the Fuji Speedway, in anticipation of the vehicle’s release.