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Test Drive Inspiration

Test Drive Inspiration

Marketers have increasingly been experimenting with Oculus Rift to create immersive consumer experiences. Lexus is among the latest brands to take this approach, having developed a motion-controlled driving simulator using the Oculus Rift DK 2, which lets people virtually test drive its 2015 RC F Sports coupe. Curious auto show attendees can try out the Lexus RC F Rift, the components of which include the vehicle’s actual steering wheel, foot pedals, and the Oculus Rift viewer. The system lets would-be drivers navigate some of the world’s most famous racetracks, including the Fuji Speedway, in anticipation of the vehicle’s release.