App Rewards Those Who Don’t Touch Their Phone While Driving
Romania’s SafeDrive wants to encourage good behavior by using a gamified points system that offers discounts on products and services when drivers leave their phone alone.
The SafeDrive app enables motorists to create an account and start earning points by loading it up before they start their car. Dependent on the length and distance of the journey, drivers rack up points so long as they don’t touch their phone. If they can’t resist checking their device at the red light, the app warns them that they will lose any points gained for the journey if they choose to continue. Accrued points can then be exchanged for products and services from SafeDriver’s partners. Users can also track their trip histories and compare their results with friends.
The app aims to provide an incentive for drivers to do the right thing when they’re behind the wheel.