Summit International Awards selects TFI Envision for Leader Award
Portland, OR — The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Emerging Media Award (Summit EMA) competition which evolved through a need to recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media. The Summit EMA understands that advertising is consistently at the forefront of the technological evolution of communication. Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications.
The 2014 competition drew more than 1,200 submissions from 12 countries for which only 7% earned recognition.
TFI Envision, Inc. was selected as a Leader Award Winner in the Business to Business App category for the SMP Parts App and App Icon for Standard Motor Products, Inc.
The Leader Award is for projects recognized for directing movement and helping to lead the industry. These winning entries are pacesetters in all of emerging media.
The SMP Parts App allows the user to search for parts by part number or by year, make, model and engine-type. Users can also search all of SMP’s brands, including TechSmart®, Intermotor®, BWD®, Hayden® Automotive, Standard®, ACI®, Compressor Works® and 4 Seasons® at once or as individual brands. All parts are clearly showcased in the search results.
The SMP Parts App can scan the UPC code on any SMP brand parts box. It can also scan the vehicle’s VIN number to get all parts available for that particular vehicle.
When you choose a part, you get all the information that pertains to that part including multiple image views, installation instructions, videos, features & benefits, part specifications, and related parts. Users can also save their search for future use with the results “Save” feature.
Since the SMP Parts App is continually updated, users will always have the latest product information and catalog data at their fingertips. It is available for both Apple and Android OS.
TFI Envision developed the design and UX for the SMP Parts App as well as programming, troubleshooting and final launch package. In addition, TFI Envision developed the SMP Parts App icon, a brochure, an overview video and the digital ad campaign to promote this exciting new App.