Fairfield County’s Community Foundation website goes live!
Norwalk, CT — As the final phase of the rebranding process for Fairfield County’s Community Foundation, TFI Envision, Inc. recently completed the redesign of their website – fccfoundation.org, which went live in time for their 2nd annual Giving Day on March 5, 2015.
TFI Envision worked together with Fairfield County’s Community Foundation and the programming team to develop a responsive website (responsive design automatically adjusts based on the device the viewer sees it in by using fluid grids) that would celebrate the many facets of the Community Foundation while ensuring that the design and content would be ”sticky”. (“Sticky” is a differentiator, describing content that has the power to retain or captivate a given audience, rather than content that gets lost in a sea of white noise.*) With infinite options and low attention spans, today’s audience needs sticky content to capture their attention for more than a nanosecond and encourage revisits to the site.
TFI Envision designed the navigation to be immediate and intuitive. The home page quickly establishes who they are, what they do, and includes Quick Links to provide easy access to specific events, news or information.
The colors, imagery, and voice are consistent throughout the site, establishing a unique and recognizable experience. There is easy-to-find contact information and the ability to sign up for an e-newsletter.
The site is designed and built to allow for easy and frequent updates, ensuring that content is fresh, encouraging visitors to come back again and again.
(See our September 2014 Press Release for additional information on the TFI Envision rebranding of Fairfield County’s Community Foundation)
Google Search Statistics as of 2015
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
• In 1999, it took Google one month to crawl and build an index of about 50 million pages.
• In 2012, the same task was accomplished in less than one minute.
• 16% to 20% of queries that get asked every day have never been asked before.
• Every query has to travel on average 1,500 miles to a data center and back to return the answer to the user.
• A single Google query uses 1,000 computers in 0.2 seconds to retrieve an answer.