Interactive “Coming Soon” Signs Let Users Shop from Unbuilt Stores
Kate Spade teamed up with The Science Project at the site of their upcoming store, making a shopable barricade to engage future customers.
The Science Project is a New York based company that works with brands to facilitate interactive experiences which they call the “Theater of Retail”. One of their latest ventures was a collaboration with fashion company Kate Spade on a pre-opening installation which transformed the static “Coming Soon” sign into a digital shopable barricade. The interactive fixture connected to The Science Project’s cloud based platform, Shopstage, to engage and excite potential customers before the new store had even opened.
Shoppers interacted with the display through touch screens, responding to whimsical questions – such as ‘Sparkle: a little or a lot?’ – before receiving a personalized message and digital shopping basket. Users could then purchase their recommendations from right outside the store, using the same touch screens. The platform captured crucial data about the customer’s taste and preferences but also drove purchases in a formerly unfruitful space.