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Standard Motor Products, Inc. taps TFI Envision for App Promo


Standard Motor Products, Inc. taps TFI Envision for App Promo

Long Island City, NY — Standard Motor Products (SMP) selected TFI Envision, Inc. to develop an integrated campaign to promote their SMP Parts App, which allows users complete access to all SMP Automotive Aftermarket parts and more, on both iOS and Android platforms.

TFI Envision developed a Demonstrative App Video, Introductory Brochure, Integrated Launch Print and Digital Ad Campaign. In addition, TFI Envision developed a promotion “SMP Share the App Sweepstakes” to drive installs of the app. This campaign includes an Integrated Print and Digital Ad Campaign and Sweepstakes Microsite. TFI Envision had developed the SMP Parts App in 2014.

SMP Share the App Sweepstakes participants may enter via the SMP® Parts App or online at www.SMPCorp. com/ShareTheApp between now and March 31, 2015. Everyone who shares the app to Twitter or Facebook will receive 10 additional entries for each friend who enters from their link. Entrants will have the chance to win one of several Samsung Galaxy Note® 4 Phones or Apple touch® iPods. The first 500 entrants will receive a free Portable Phone Charger.

To view the video: https://youtu.be/gv5sSoI1FPk To enter the sweepstakes: https://promo.smpcorp.com