Unbridled Selection From Interactive Tables
The Neiman Marcus Innovation Lab (known as iLab) has launched their interactive retail table project in three of its major locations in Austin, Chicago and Topanga.
Displayed in each store’s shoe salon, these concept tables are approximately 70″ long, 34″ tall, and 26″ wide and comprise of a clean-cut Ultra HD 4K touchscreen that features a single, continuous pane of glass that changes to fit in with Neiman Marcus’ color scheme. The table’s software enables shoppers to browse and filter Neiman Marcus’ inventory including collections both in-store and online. There’s also a ‘My Favorites for Wishlist,’ that visitors can add items to and request to be emailed the product links should they want to think about their purchase at a later date. There are also benefits for employees as the software includes an up-to-the-minute inventory that presents what’s “coming soon,” and latest trend reports, which means staff can offer accurate, insightful advice as to new arrivals and where the customer can purchase something elsewhere.
Wanda Gierhart, CMO, Neiman Marcus Group concludes, “Whether it’s a product in another store location or from our online inventory, our goal is to provide customers with omnichannel access to the best merchandise in the world. With our touch tables, we deliver another layer of exceptional customer service.”