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TFI Envision makes it QWIK!


TFI Envision makes it QWIK!

Long Island City, NY — Standard Motor Products, Inc. selected TFI Envision, Inc. to develop the national print and digital ad campaign, social media campaign and sweepstakes microsite graphics for a new sweepstakes to promote its new QWIK-SENSOR ™ line of multi-coverage TPMS sensors. Technicians and motorists will have a chance to win one of five Grand Prizes, a trip for two to the Bob Bondurant® School of High Performance Driving.

“Developing sweepstakes creative is a balancing act. You need to deliver the excitement of the prize without losing site of the core brand communication. Our execution allowed us the flexibility to ladder up or down each message depending on where and to who it was communicated.” said Roy Barker, Strategy Director, TFI Envision, Inc.

Participants may enter for a chance to win by visiting www.MakeItQWIK.com and filling out the online entry form. The Sweepstakes will run through June 30, 2015.

April is National Car Care Month

A properly maintained vehicle can improve its efficiency, reduce emissions and save you money. Regular engine performance maintenance will help you burn less gas, pollute less and prevent car trouble down the line. This will include checking the spark plugs, replacing the fuel and air filters, replacing ignition system and/or emission system parts if needed and ensuring the onboard computer control system is working properly. Improve gas mileage by 4 percent on a proper tune-up and up to 40 percent when fixing a serious maintenance problem such as a faulty oxygen sensor. Worn or fouled spark plugs can cause the engine to lose power or misfire and waste fuel.