SMP Taps TFI Envision for Intermotor® Scholarship Contest
Long Island City, NY — Standard Motor Products, Inc. (SMP®) selected TFI Envision, Inc. to develop the print and digital ad campaign for their Intermotor® Import Leader Automotive Scholarship Contest, which will present two deserving students with a $5,000 scholarship each. The contest runs through July 31, 2015.
The team at TFI Envision created a compelling typographic treatment surrounded by two young automotive techs that are focused on the viewer, drawing you into wanting to read more details of the contest. Carrying this look across both print and digital as well as the overall framework of the online entry microsite.
“At SMP, we are dedicated to investing in the future of our industry,” said Phil Hutchens, Vice President Engine Management Marketing, SMP. “Our Intermotor® Import Leader Automotive Scholarship is an exciting opportunity to recognize and support student technicians who share Intermotor’s quest for import excellence.”
Complete rules and contest information can be found at www.IntermotorImport.com/Scholarship.
Intermotor® is a trusted manufacturer of import engine management parts and has long been recognized as a leader in the import market abroad. The Intermotor® brand has built its reputation by engineering and distributing a full line of genuine import parts that are unrivaled for quality, original look, fit, form & function, as well as coverage.
For more information, visit www.IntermotorImport.com.
SOME INTERESTING INFO ABOUT CTE…
“Career technical education (CTE) and vocational schools, commonly known as trade schools are experiencing an increase in enrollments at a time graduate schools have seen a decline in student applications. The Bureau of Labor Statistics projects that middle-skill jobs (jobs that generally require some significant education and training beyond high school but less than a bachelor’s degree) will make up approximately 45% of all job openings projected through 2014. “We are actually seeing a better connection between the education system and the needs of the local community, and that’s resulting in very high rates of employment, both while students are going through post-secondary education as well as completing the program and getting a job,” says Kimberly Green, executive director of The National Association of State Directors of Career Technical Education Consortium.”