Prestone Selects TFI Envision
Lake Forest, IL — TFI Envision, Inc. was asked by long time client Prestone Products Corporation to create the new product packaging graphics for Prestone’s revolutionary leak sealing product line, launched this year at AutoZone (and will be prominently displayed at the AAPEX Show* at the Sands Expo Center in Las Vegas this November). After years of research and development, Prestone® unveiled the latest in car care technology that enables do-it-yourselfers to stop cooling system leaks without an expensive trip to the mechanic.
The design challenges TFI Envision, Inc. faced included keeping the clear plastic, three chamber package structure visible, while clearly communicating product use, differentiate between the three SKUs and simply explain the new chemistry’s 3-step process. Taking advantage of the central core liquids’ color as variant differentiator helped us drive the products apart from each other, while maintaining a family look. Nothing is more compelling than being able to view the unique product liquid itself, and stand out from the competition on shelf. For more information visit Prestone.com
TFI Envision brings 40 years of experience in developing design solutions for a wide range of consumer product categories for national brands.
*Automotive Aftermarket Products Expo (AAPEX) has been the premier global event representing the $477 billion global aftermarket auto parts industry. Located at the majestic Sands Expo, AAPEX 2015 will feature over 2,200 automotive aftermarket manufacturers and suppliers showcasing innovative products, services and technologies to 39,000+ targeted buyers.