Here’s a Startling Statistic
40% of Millennials (those born after 1980) have tattoos, according to research done by Pew Research Center in 2010. That’s twice the number
with tattoos in the general population.*
Tattoos among many younger Americans are meant to be a kind of branding statement. They are seen by some people as “body art,” a way to demonstrate individuality and express something about a person’s identity.