Keystone Derby Eve Success!
Norwalk, CT — A successful event marketing strategy leaves a lasting, brand-focused impression by grabbing the attention of a group of people who gathered together for a purpose. TFI Envision, Inc. developed a complete event marketing strategy and execution for the Norwalk, CT based nonprofit, Keystone House, Inc.’s annual fundraiser. The theme for the May 6, 2016 event was “Keystone’s Derby Eve Party.”
The execution included distinctive graphic elements and a consistent color palette with messaging that engaged existing and new audiences, and call-to-action that spurred people to become sponsors, ticket buyers, attendees, participants in the Hat Contest, and donors. The application of consistent brand messaging across a range of marketing channels allowed participants to share their experience via Facebook and email. The campaign included Save the Date postcard, invitation, sponsor packettes, social media campaign via Facebook, E-blast campaign, pull-up banners, event signage, posters, and even fun photography props at the event that allowed guests to pose with a ‘horse’ or a ‘winner’s circle rose horseshoe’ while holding a “We Care About Keystone” sign (ensuring that even when these photos are shared with others, the Keystone name is clearly recognized). The event was a big success!