Sacred Heart University Taps TFI Envision to Bring Part-Time Undergrads Back to School!
Fairfield, CT — Sacred Heart University has tapped TFI Envision, Inc. to develop a new advertising campaign to promote its part-time undergraduate program, which offers a wide selection of undergraduate degrees and certificate programs that can be completed as a part-time student. Part-time students include career-focused individuals, returning students, working professionals and adult learners.
TFI Envision, Inc. focused the campaign on people who let a busy life keep them from pursuing an education. This campaign celebrates the duality of a person’s life and helps potential students understand that they can get ahead at Sacred Heart on their own terms. The concept was taken from real student stories, and personified by highlighting these busy students in the campaign. TFI Envision developed the “Find Your Future On YOUR Terms” campaign to show real students who are making it work and to demonstrate the ways education makes their lives better.
The campaign demonstrates that part-time studies at Sacred Heart University empower even the busiest people to become who they really want to be. TFI Envision directed a series of photo shoots featuring actual SHU students with copy that relates to fitting studies into a busy life. This yielded a ‘relatable’ campaign to the target market with an end goal of increased enrollment. The campaign is being delivered via print, digital and radio advertising.