Old World Industries taps TFI Envision for New Product Launch
Northbrook, IL — There’s not another name in roll-on truck bed liners that can compare to the popularity and durability of Herculiner®, an Old World Industries, LLC product. For years, DIY’ers (Do It Yourselfers) have trusted Herculiner to protect their truck beds as well as many other applications.
So when Herculiner was ready to introduce an aerosol spray version of their number one selling truck bed liner product that was previously only available in roll on form, they tapped TFI Envision, Inc. to develop the pre-launch sales kit.
TFI Envision created a custom presentation kit structure with a convenient handle to make it easy for the Old World Industries sales team to ‘hit the road’.
The rugged, full color custom presentation kit was designed specifically to hold the new aerosol can and a 12 page custom easel backed flipbook sales presentation. The “stand on it’s own” presentation included engagingly designed marketing data and two aluminum pages with the actual Herculiner product sprayed on it, next to a competitive product’s spray, for a literal side by side comparison, to demonstrate the superiority of the Herculiner product.
In developing the copy for the kit and its components, TFI Envision worked with the Herculiner team to build upon the key messaging while ensuring that the copy delivered the impact required to keep the sales presentation on track.
This new product will be available in stores Fall 2016.
About Old World Industries: Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinoisbased company enjoys a presence in various consumer product markets in more than 50 countries worldwide. Old World’s brands include a full line of PEAK® Automotive Products including Antifreeze Coolant, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid; Final Charge® Heavy Duty Global Extended Life Coolant; Fleet Charge® Fully Formulated Coolant; and HERCULINER® Truck Bed Liner Kits; For more information, please visit PEAKAuto.com and PEAKHD.com.